New Campaign - Editor - Personalized links
The second step is the creation of the actual content. The editor is exactly the same as for News, with two
additional features. Personalization and 1-click-booking links
Personalization: If you are sending emails to known recipients, you have the possibility to personalize your
emails. All data fields, standard and company specific, can be used for customization
Figure 11.2 – Campaign - Content – Personalized links
Please note that the 'variables' will not work in a test email (only the variable name will be displayed). Additionally, if the data field is empty (e.g., no first name entered), the variable will be shown in the email. However, a one-click booking link will function in a test email, so you can send a test email and book yourself.